What is Search Engine Optimization
Search Engine Optimization (SEO) is the process of creating webpages and blog posts so that search engines (Google, Bing, Duck-Duck-Go) can read and understand what the webpage is about. This allows the search engine to then display the content to users who are searching for keywords or key-phrases.
How to be Successful in SEO
In order to be successful in SEO marketers have to target keywords/phrases and implement those keywords/phrases throughout the webpage or blog post. Different techniques involve including the keywords/phrases in:
- Headers
- Copy
- URLs
- Descriptions
- Listings
By implementing these tactics marketers assist the search engine in being able to easily read and recognize the content. In doing so, the search engine then displays the content to individuals who are searching for that specific, or similar, keywords/phrases.
My Success in SEO
SEO marketing takes a little time to pay off. While it may take only a few hours to write a great blog, it will take a little bit for the search engine to process and recognize what the content is communicating.
My SEO marketing efforts has been able to assist Sharpe Cars to attract new visitors to the company’s website. The following are some of my accomplished SEO blog posts and their results:
- Enabling Remote Start on Your BMW (Date written: April 8, 2021)
- Impressions (Number of times webpage appears in search results): 34,368
- Click Through Rate(Number of times result was clicked on): 639
- Average Positioning (Ranking of page in search results): 13
- How to Set Up Your BWM’s Digital Key (Date written: March 25, 2021)
- Impressions: 12,227
- Click Through Rate: 104
- Average Positioning: 20
- Pairing Up Your BMW’s HomeLink System to Your Garage (Date written: March 22, 2021)
- Impressions: 5,135
- Click Through Rate: 25
- Average Positioning: 20